GM's Reuss said that Lordstown's success with the Cruze was a personal goal for him. His father, Lloyd Reuss, was chief engineer on the Chevrolet Vega built at the plant in the early 1970s. Reuss said that as a child, he spent several months living in Lordstown-area hotels as his father worked out production problems on that car.
In an interview, Reuss said he was running GM's Australian Holden subsidiary in 2008 when that brand launched the Cruze overseas. Holden had minimal sales in the small car market before the Cruze, Reuss said, but is now a close second to the Corolla.
"The car, in a very mature, fuel-conscious market, is doing well," Reuss said.
GM ceremony in Lordstown marks start of Chevrolet Cruze production | cleveland.com